The 2025 PFL World Tournament launch kicked off this April 2025 on ESPN! This was an exciting product launch to debut not only a new format, but a fresh take from the creative lens. I'm super proud to lead such a creative and inspiring team that continues to elevate year after year. Scroll through to see some of the key pieces from the Marketing Campaign.
VP, Creative: Juliana Barcia
Senior Designer: Kaeli Flores
Senior Designer: Garrett Hillegas
Digital Designer: Gavin MacEachern
Digital Designer: Caleb Gardner
Brand Spot Agency: Gameday Creative (click image above)
